I was flipping through the radio stations as I was driving into work today to find that San Antonio station KQXT 101.9 had already started their annual Christmas music marathon. Now, I love Christmas music, but the fact that they were doing so a week before Thanksgiving struck me as being just a hair too early.
The phenomena is known as “Christmas Creep.” While on a certain level it is getting ridiculous, there is one argument against it that I can’t get onboard with. It goes like this: “Why does Christmas stuff have to come around so soon…what about Thanksgiving?”
What about Thanksgiving?
There really isn’t much to it. Most folks will travel, spend a day or two with loved ones and perhaps enjoy a turkey dinner. That’s it. Thanksgiving is just what it says on the box: a day to give thanks and get a day off from work (or a four-day weekend if you are truly fortunate).
While Thanksgiving is special to many people, it isn’t sacred by any stretch of the imagination. Heck, some stores have gone from opening at oh-dark-thirty the day after to opening late on Thanksgiving Day itself.
To be fair, let’s look at it from the store’s perspective: Thanksgiving does little for stores that don’t sell food, so I don’t really blame them for wanting to get an early jump on the Christmas shopping season.
So yeah, while stores opening on Thanksgiving Day sucks and getting jump on Christmas in September or even October is a bit much, I think the week before Thanksgiving is just fine for retailers to start getting the ball rolling.
Finally, I should confess that I have been tuning to that Christmas music station on occasion, so I’m probably part of the problem. 🙂